Our Story
Fire Salt was built for people who show up. The ones who put in the hours, work through the heat, and keep going when the day gets long.
We started with a simple belief: hydration shouldn’t be complicated. It should be dependable. Something you can count on whether you’re on the job, in training, on the road, or outside all day.
How Fire Salt Started
Fire Salt began with our founder’s experience as a firefighter, working long shifts in heat, heavy gear, and physically demanding conditions where staying hydrated was part of the job.
What he noticed was straightforward: the hydration available didn’t match the demands of the work.
Most options relied on sugar or artificial ingredients, with electrolyte levels that weren’t designed for sustained physical strain.
Built for Demanding Days
It became clear this challenge wasn’t limited to firefighting. Across long, physical days, people ask more of their bodies. When hydration doesn’t support that effort, fatigue sets in sooner and recovery takes longer than it should.
Hydration plays a quiet but essential role, helping the body stay steady as the work continues.
The need is simple: hydration you can trust. Built with what the body actually needs, and nothing it doesn’t. Fire Salt was formulated with that clarity in mind.
Responsibility, by Design
We believe it’s our responsibility to create hydration people can trust, through long hours, hard work, and everything in between. What you put into your body matters, and it deserves intention.
Fire Salt sets a new standard in zero sugar hydration, built from the ancient building blocks of natural rejuvenation: mineral-rich sea salt, coconut water, magnesium, and potassium. No excess sugar. No artificial dyes. No filler ingredients added for show.
Every ingredient has a purpose. Every formula is crafted to restore what effort takes, so you can return to it again tomorrow.
